The ideal shopping experience with GS1 standards
Everyone benefits from GS1 standards
Whether online or in the shop - GS1 standards form the data basis for retailers and brands and thus support large and small companies in their daily business.
Detailed information on various areas of the consumer goods industry:
Our standards and services enable a reliable, complete and globally unique identification of products, objects, locations or services as well as the smooth exchange of data across companies. Better data form the basis for better service to your customers.
In addition, the cross-company ECR standards (e.g. category management) create a framework for standardising processes at the operational level and making them transparent and effective.
The value networks of consumer goods are complex. They range from suppliers to various service providers and manufacturers, to wholesalers, retailers and specialist retailers or digital marketplaces. Downstream processes such as resale, recovery and recycling are also an important part of the holistic view of a value chain.
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We support you throughout the network in achieving these goals:
quality, product and process relibility
optimal availability
effective, efficient and cost-effective processes
lowest possible waste of resources
automated data collection and use
counterfeit protection
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Increase your success thanks to Category Management
Category management for customer needs
Category management is a process-oriented and holistic concept for professional work with product groups with the aim of increasing the success of promotions and sales by better satisfying consumer needs. Category management views product groups as strategic business units. The method is one of the four elementary ECR (Efficient Consumer Response) concepts.
Category management is the answer to branch expansion, centralisation and the increasing use of systems in retail. It is a method greatly based on numerical analyses that optimally aligns product ranges with customer needs and sales potential. The goal of retailers and manufacturers is to better satisfy customer needs and thereby increase sales, volume and profits.
Ideally, retailers and manufacturers work together collaboratively in category management. Both benefit from category management and can increase both their sales and market share. Category management is a structured process that is geared towards long-term cooperation and is ideally suited for day-to-day business.
The classic 8-step process serves as a guideline for the development, implementation and control of product groups. It is not only suitable for food and near-food markets, but can also be applied to all other product groups in the non-food or healthcare industry. Category management is also used in B2B commerce and in various service industries.
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Marilyne Filliger (Brönnimann)
Lead Competence Center Category Management
Competence Center Category Management
The aim of the GS1 Switzerland Category Management Competence Centre is to expand the range of category management services and thus strengthen the concept in Switzerland. In doing so, we draw upon GS1 standards and best practices, established methods such as the ECR process models and a comprehensive network of experts. The Competence Centre comprises the areas of training, consulting, innovation, and events.
Your benefits
More efficiency
Less costs
Satisfied consumers
Globally valid standards
Large network
Best Practices
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With us to successful category management
We accompany you step by step
Establish the foundation for successful and sustainable category management (CM) with us. We advise, support and accompany you impartially and independently.
Together with you, we develop solutions to fully exploit your CM potential to the full satisfaction of your company and your shoppers.
We would be pleased to advise you on the following topics:
- Establishment of classic category management and its implementation in the organisation
- Implementation of the 8-step process according to ECR
- Implementation and/or support of specific CM projects
- Moderation and implementation of strategic coordination between retail and industry
- Generation of shopper insights
- Evaluation of categories
- Optimisation of the marketing mix
- Online CM and management of touchpoints along the customer journeys
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Marilyne Filliger (Brönnimann)
Lead Competence Center Category Management
Analyse your company's CM online
Are you still at the very beginning with CM or are you unsure where further potential could lie in your organisation? In this case, we recommend that you carry out our CM maturity analysis. Determine the CM maturity level of your company with our free digital self-test and compare the results within your industry. Based on various CM success factors, the free tool determines the maturity level of CM in your company for both manufacturers and retailers and submits initial concrete recommendations for action based on the results.
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