Marketplaces
Transparency for online marketplaces
Online marketplaces still offer products without or with an incorrect Global Trade Item Number (GTIN) and/or incomplete product information. This causes confusion and annoyance for sellers and buyers as well as for marketplace operators. The GS1 standards ensure transparency and clarity for all parties involved.
On Google Shopping, Amazon, Alibaba and eBay, there is no way around the GTIN for sellers. However, only with a GTIN from GS1 is a product actually clearly identified, which prevents unnecessary confusion or the listing of counterfeits. Almost as important for successful business on online marketplaces is product data, and accurate, complete and correct product data at that. Not only do they ensure that the buyer gets as accurate a picture of the product as possible, they also ensure a better ranking in search engines and online marketplaces.
Be ready to sell your products
Since buyers on online marketplaces cannot hold, feel, smell, try on or colour-match the products on the "digital shelf", accurate, complete and correct product data is crucial for a successful sale. And not only that: if the product meets the customer's expectations, this increases satisfaction and the chance that this customer will buy products from you again on the online marketplace. In addition, this prevents unnecessary returns, ensures more efficient processing of the sale and better placement in search engines and online marketplaces.
Identify your products with a GTIN from GS1 Switzerland, minimise misuse of your product number by illegal GTIN sellers and prevent confusion of your product with counterfeits. You can easily manage your GTIN online in the GTIN Registry and exchange it worldwide via the Global Data Synchronization Network (GDSN).
Contact
Gregor Mueller
Industry Engagement Manager Consumer Goods/Retail
Your benefits at a glance
Increase sales
Better visibility of the products
Trusted products
Increase profit
Customer satisfaction
Ensure a clean assortment for your marketplace
As an operator of an online marketplace, you should ensure that there are no fake items, duplicate entries or products with insufficient product data in your assortment. This is the only way to ensure a good image and high conversion on your marketplace.
GS1, with organisations in over 140 countries, is the only authorised issuer of GTINs. If a product has a GTIN from GS1, you can be sure that it is the original and that the product data stored is correct. Thanks to the GTIN, you can structure your offer in a user-friendly way for your users and make your processes more efficient, which in turn has a direct impact on costs and profits.
In future, you will be able to verify the authenticity of the GTIN with the global service Verified by GS1.
Increase your success thanks to Category Management
Category management for customer needs
Category management is a process-oriented and holistic concept for professional work with product groups with the aim of increasing the success of promotions and sales by better satisfying consumer needs. Category management views product groups as strategic business units. The method is one of the four elementary ECR (Efficient Consumer Response) concepts.
Category management is the answer to branch expansion, centralisation and the increasing use of systems in retail. It is a method greatly based on numerical analyses that optimally aligns product ranges with customer needs and sales potential. The goal of retailers and manufacturers is to better satisfy customer needs and thereby increase sales, volume and profits.
Ideally, retailers and manufacturers work together collaboratively in category management. Both benefit from category management and can increase both their sales and market share. Category management is a structured process that is geared towards long-term cooperation and is ideally suited for day-to-day business.
The classic 8-step process serves as a guideline for the development, implementation and control of product groups. It is not only suitable for food and near-food markets, but can also be applied to all other product groups in the non-food or healthcare industry. Category management is also used in B2B commerce and in various service industries.
Contact
Marilyne Filliger (Brönnimann)
Lead Competence Center Category Management
Competence Center Category Management
The aim of the GS1 Switzerland Category Management Competence Centre is to expand the range of category management services and thus strengthen the concept in Switzerland. In doing so, we draw upon GS1 standards and best practices, established methods such as the ECR process models and a comprehensive network of experts. The Competence Centre comprises the areas of training, consulting, innovation, and events.
Your benefits
More efficiency
Less costs
Satisfied consumers
Globally valid standards
Large network
Best Practices
Learn more about these topics:
