We measure and analyze shoppers' purchase decision behavior on the basis of sound data and investigate the underlying attitudes, motives and emotions.

Range of services
The moment of the purchase decision has been the focus of our thinking and acting for more than 20 years. For a holistic view, we take the shopper's perspective and complement it with the perspectives of retailers and manufacturers. Based on this deep understanding, we advise you on how to optimize your measures in the areas of sales, shopper marketing, category management and marketing.

Performance areas

• Shopper Marketing & Activation
• Category Management & Shopper Experience
• Product Innovations & Trends
• Brand, Product & Packaging
• Price & Promotion Price Management
• Account & Channel Management